The great thing about email automation is the fact that it is now eminently affordable for businesses regardless of scale and turnover. Businesses that do that are known to get significantly more leads(twice as many) than those that do no such thing. This is achieved by sending across the right message at the right time to the right people and ensuring that they read it.Īs a matter of fact, there isn’t a better way to stay relevant than by leveraging the power of email marketing automation. The very foundation of email marketing is its ability to make a business resonate with the target audience. Its ability to empower a business to send the right message at the right time to the right recipient is key in helping a business stay relevant with its customer base.
Questions? Join the Fabulous Blogging Facebook group when you subscribe to my email posse.Email marketing is a very effective way of outreach to one’s target audience. A lot of times, we all forget that newsletter type emails can be responded to! It’s helpful to ask people to respond to you in your email. Remind people they can reply to you directly Anyone under three stars is not very engaged, and might benefit from an email asking why. You can segment a list based on star rating.
The star rating is a quick way to see who of your subscribers are regularly opening your emails. Either way, it’s helpful data to have! The star rating in Mailchimp Some people have duplicate sign ups, some people have reasons like the one above, and others will just choose “No longer interested”. Clicking on the email address of an unsubscribe will show you if they noted a reason. When you first login to Mailchimp, the campaign dashboard shows you all your recent subscribes and unsubscribes. When Mailchimp alerts you to someone who’s unsubscribed, you may see a custom notation. Otherwise your chance of spam reports goes way up! Spam reports, you’ll accidentally start sending to him again. People who are going to read and respond to your emails.
#FLACK AUTOMATIC EMAIL SENDER HOW TO#
Why would I do such a thing? Reasons to Ask People to Opt-Out and How to Do It
In the email above, I also asked people to unsubscribe. Just choose Campaign Activity > Clicked > and then choose how many campaigns.Īfter each filter, you can hit the refresh count button to see how many people your email is now targeted to. What if you wanted to send a follow up email to people who actually clicked on a link in a campaign? You can do that too. The one I chose to send that email above was DID NOT OPEN any of the last 10 CAMPAIGNS. If you set multiple, you must first change that field so it says “ALL” of the following and not just “ANY”. Now, depending on how detailed you want to get, you’re either going to set one filter below, or multiple. When it’s time to start a new campaign, the window where it asks you who you want to send it to, you’re going to choose “Send to a Group or New Segment”Ī little filter box is going to pop up. Here are just a few things you can do differently. Now, I may get a lot of flack for that, but unless everyone on your list has the same email reading behavior, you are missing out on a lot of interaction by having that auto-email sent out. And I’m going to make a point right now to any blogger who is using the automatic RSS blast for their emails. If you don’t know how to target various groups of people in Mailchimp, this post is for you. When was the last time someone on your Mailchimp list wrote you back bloggers?! I sent that email out to anyone who hadn’t opened all 10 of my last campaigns.ĭo you know what happened? A lot of people who haven’t been interacting with me…opened it, read it, and REPLIED to me personally. If you’re on my sign up list and haven’t been opening your emails, you might have received a silly little email from me last week asking if you were bored. You can check it out here. Going to keep Monday’s post really actionable this week.